Switzerland
On the trail
hello, I'm
Luke Bequette
Travel and lifestyle content creator
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Travel and lifestyle content creator
Over 12,000 total followers. 1.6M average monthly views. The math speaks for itself.
Filmed a quick moment on a spring break trip to Nicaragua, posted it, and walked away. 99.9% of views came from discovery, reached 4.6M unique accounts, and 11K shares kept pushing it further. Some moments just hit.
A self funded trip to Miami to film a fan café for a TV show I love. Posted to TikTok and Instagram. Crossed 1.25M views on one, 1.91M on the other, drove 250 followers from a single post, and reached 1.72M unique accounts. The right idea travels.
Framed as a useful resource, not an ad. Viewers saved the video to come back to, which is the metric that matters most for an app.
Posted organically. The hotel reached out after it went viral and offered a comped stay for a follow up piece once renovations wrap.
I grew up in St. Louis, Missouri, and went to the University of Alabama for my undergrad and master's in finance. I've always loved adventure and trying new things, so when I got the chance to study abroad on Semester at Sea, I went for it.
Somewhere on that trip I started vlogging and editing clips just for the fun of it. By the time it ended I knew I'd found something that stuck. A lot of my hometown friends haven't had the chance to see the world the way I have, and I want to give them a window into it.
That's what got me into content creation, and I fell in love with it.
Luke
